New product
About 6 days
To a working V1 for Embers of Strength
The focused first version moved into real client use, then kept evolving through feedback and paid feature work.
From business outcome to working software.
The Avantra Method combines senior product and engineering judgement with rapid, evidence-led delivery.
It shortens the distance between a business opportunity, working software and real learning, without sacrificing quality or accountability.
- Clarity
- Value
- Evidence
- Momentum
- Growth
Start with the outcome. Learn from the real product.
Most software projects try to answer every question before anyone can use the product. Avantra takes a more practical approach: understand the outcome, deliver a focused first version, learn from real use, and improve it quickly.
The method brings product thinking, engineering, quality control, communication and business advice into one visible delivery rhythm.
- Outcomes over requirements
- Working software over assumptions
- Momentum over waiting
- Evidence over opinion
- Automation with accountability
- Continuous evolution
The five stages
Each stage creates something useful. Alongside each one is where it fell on a real build: Embers of Strength, from day 1 to v1.0.9.
- 01Day 1
Outcome Mapping
Understand the outcome before designing the solution.
We begin with the business objective, user need, and current process—not a predetermined feature list. Together, we identify where software can create the most value and define the right first move.
On a real projectScope agreed: the core coaching flows first.
- 02Days 2–6
Focused First Build
Deliver the smallest coherent version that creates real value.
We put a useful version of the real product into your hands early. It is deliberately focused, professionally built, and ready to teach us what should come next.
On a real projectWorking V1 in the trainer's hands on day 6.
- 03From day 6
Live Validation
Learn from real use, not assumptions.
Working software makes feedback clearer. We use realistic use to confirm what works, uncover what does not, and shape priorities before assumptions become expensive.
On a real projectThe trainer and clients started shaping priorities.
- Conventional user testing
- Did we build what was specified?
- Live validation
- Now that people can use it, are we building the right thing?
- 04Days 31–66
Momentum Loop
Turn feedback into working software while momentum is highest.
Feedback is assessed, implemented, reviewed, tested, and shared through a controlled delivery process. Small, well-understood requests can often become a new test build quickly; timing always depends on complexity.
On a real projectEight releases, v1.0.2 to v1.0.9, each shipped as it was ready.
- Assess
- Implement
- Review
- Test
- Share
- 05Ongoing
Continuous Improvement
Keep improving as the business grows.
Launch is not the end. We continue improving reliability, usability, customer engagement, operations, and product value as users and opportunities evolve.
On a real projectStill improving, with more paid features commissioned.
This is more than technical maintenance. Avantra continues to advise on how software can improve engagement, retention, efficiency and growth.
Modern automation accelerates the work. Senior judgement stays responsible for the decisions, quality and releases.
The method in practice
Different products and starting points, connected by the same principle: create useful progress early and keep learning from what happens next.
Existing product
About 2 weeks
To an App Store release
A clear recovery plan turned an existing investment into a live product and an ongoing development relationship.
Bring the opportunity.
Not a predetermined feature list: tell us the outcome you want, the people involved, and where progress is getting stuck. We'll help find the most useful place to begin.