Work · Build log · new product launch
Embers of Strength
Day 6
A personal trainer needed a coaching app her clients would actually use, without waiting months for a first release.
Avantra agreed the core coaching flows on day 1, put a working V1 in her hands on day 6, and has kept shipping releases shaped by real use since.
Month 1
- 1
- 2
- 3
- 4
- 5
- 6
Working V1 Day 6
Build log
- Day 1Scope agreed: the core coaching flows first.
- Days 2–5Built and reviewed with the trainer.
- Day 6Working V1 in the trainer's hands.
- Day 31v1.0.2: nutrition history, guided help, editable exercise library.
- Day 34v1.0.4: weight history, added after real use.
- Day 43v1.0.7: faster workout navigation.
- Day 66v1.0.9: programme edits reach every client's upcoming sessions.
“I honestly couldn’t thank Melvin enough. From the very start he communicated fast and efficiently, listened to exactly what I required and how I wanted my app to work and got straight to work. The whole process of waiting for my app to be built to launching it has been so smooth. Melvin has been on hand for any questions and has actively encouraged feedback to help make sure I’m happy as well as my clients. The turn around has been so quick and I honestly couldn’t recommend him more. Thanks again Melvin!”
- Today's session first: the screen clients open every day.
- Streak and weekly sessions keep the training rhythm visible.
- Body weight opens the weight history added in v1.0.4.
What happened next
- In useThe trainer and her clients actively use the app.
- Positive responseUsers have responded positively to the product.
- Stable to dateStrong production stability since launch.
- More work commissionedAdditional paid features have followed.
Start with day one.
Tell us what you are trying to launch, rescue or improve. You'll get a reply within two working days, and the first conversation is practical and free.